Friday, November 15
7:30 a.m. – 10:00 a.m.
Multnomah Athletic Club
1849 SW Salmon Street
Portland, OR 97205
7:30 to 8:00 a.m. Continental Breakfast and Networking
8:00 to 8:15 a.m. Business Meeting
8:15 to 9:30 a.m. Katie Parker, Editorial Director, The Stelter Company, “Understanding the Major Trends that Impact Donors Today”
As Stelter’s Editorial Director, Katie drives the company’s fundraising content strategy while ensuring that the work is legally sound. With more than 15 years of editorial marketing experience, she aims to make planned giving fun. Katie leads many of Stelter’s strategic accounts, such as the University of Texas at Austin and the Smithsonian, and serves as a strategist on multichannel campaigns for a wide portfolio of national nonprofits.
This presentation explores the socioeconomic changes that impact donors and their planned gift decisions as well as its greater impact on marketing and communications. Advancements in technology coupled with greater access to data and information is blowing up our traditional donor pyramid. We review research that shows a shift in the societal view of nonprofits and the impact thereof on the donor decision-making process.